Using social media to promote your business can be lucrative if you know what to do to make the most of it. Here are a few quick tips for maximizing your social media marketing impact:
Identify the Best Social Networks to Engage On
Before you commit to multiple social media networks, take the time to understand their respective strengths, and to decide which ones are right for you. It can be so tempting to be everywhere but as an entrepreneur with only so many hours in your day and to-do lists a mile long, it’d be near impossible to achieve maximum impact across all platforms while also keeping up with all the other stuff it takes to succeed in business. I say aim to meet your people where they are. It’s better to excel on a couple of social media networks than be mediocre on five or six.
Find The Perfect Social Media Management Tool For Your Set Of Variables
Choosing the right tools can save you a lot of time and help you get the most out of your social media marketing efforts. Start by drawing up a list of non-negotiables that you expect your chosen tool to deliver. Will you need something to be able to publish content across several social media networks and if so, which ones? Will it have to cope with videos or a high volume of posts? Do you need to monitor brand mentions and keywords? Do you want analytics?
Optimize Your Profiles
Each one of your social media profiles acts like a landing page and is potentially the first encounter that someone is going to have with you. To ensure your profiles showcase your brand and business in the best possible light, make sure you fill out your profiles completely, using keywords that your audience and search engines would use to find you. Use language that’s easy for your audience to understand, show your personality, link to your website, and make sure people can connect with you easily.
Post Quality Content
When you post anything on social media, take the time to consider whether the content is relevant, and will give your audience a reason to want to keep following you. Posting content for the sake of posting on a schedule will likely hurt more than help you, so on days when you genuinely don’t have anything to share, just don’t post.
Recycle Your Best Content
Get even more value out of your best work by repurposing it. ‘Best work’ in this instance would refer to content that generated a lot of traffic, was the start point for some awesome conversations or garnered positive feedback. Or perhaps you have an evergreen piece that maintains its relevance today. Something that might’ve been distributed as one piece of content in the first instance (like a podcast), can be marketed as four or five content pieces for social media (like one-lined snippets sharing breakdown or breakthrough lessons, quotes or statistics).
Play the Long Game
It can take months of consistent talking to fans … starting conversations … sharing content and replying to messages to get the outcomes that you want. A slow, steady growth of social media activity is much more sustainable, allowing you to scale your time and efforts appropriately.
Don’t just like and tweet things without adding something to the conversation. The more value you can add to social media discussions, the more people will want to get to know you and follow, friend and like you. You should also aim to be a creator, not just a curator. Even when sharing posts, add value by including how the information might be useful/relevant to your audience, or sharing what you think the original author might have left out.
Use the search function on all social media networks to find movers and shakers within your industry so that you can engage with them. Getting their attention in a good way will help increase your influence too. Leave insightful comments on their posts, and share their high-quality content with your followers once in awhile. Doing so will show that you’re connected and in-tune with the leaders, and it will draw people into your content at the same time.
In this day and age, social media can be a great way to promote your business, find clients, and build relationships. But while social media is (for the most part) free, your time is not.
I hope these tips help you focus on what matters.