Posts are what keep your social media presence active and your audience engaged. Here are a few ways to engage followers, friends, and influencers with your social media posts:
- Understand Your Customers – Know who your target audience is. Know what your audience does when they’re online and off. Use this to capture their attention. Meet them where they are- the right social media platforms, the right types of content, the right time, and frequency.
- Observe The Competition – Check out what your competitors are doing on their social media profiles. Pay attention to the posts eliciting reactions, +1’s, comments, and shares. Look to replicate these – only do it better (or differently).
- Know Your Goals – What is your end game? Page likes? Follower growth? Mentions? Reach? Lead generation? Whatever the goal, your posts need to be designed to nudge your audience towards a specific response. Be clear, be explicit and measure your efforts.
- Create a Contest – Contests are a great way to increase engagement on social because it creates excitement. Your fans will appreciate an opportunity to be rewarded, and you will get to reach new audiences too. Use tools like Binkd or Strutta to organize contests so that they don’t become too much work for you to manage.
- Conduct Polls & Surveys – Conducting polls and surveys are a great way to engage your followers and obtain valuable information about your customers and their needs. It also shows them that you care about their opinions, which in turn helps to build trust. Sharing the survey results after the fact can get people interested in clicking to your website to learn more too.
- Add an Attention-Grabbing Image – People respond to pictures and videos. Easily create shareable memes, infographics or branded quotes using tools like Canva.
- Use Humor – A brand that triggers a positive emotional response is always going to be more memorable. Don’t be afraid to post things that are funny.
- Link to the Rest of the Story – Don’t just post your updates without linking to the rest of the blog post, more information about the meme, a newsletter sign up, or your website. Sharing videos that are embedded directly into your posts are another great way to get your followers engaged – just make sure that any shares of the post include a link back to your page or site as well.
- Tag Those You Reference or Quote – It’s human nature to want to be recognized for great work done. So if you reference someone else’ super awesome content when writing your own blog or publishing your latest YouTube video, tag them and include a link to the content you’ve published so they can see how you’ve recognized their hard work. If you’ve acted upon feedback provided by those within your community, thank them by tagging them on your social media posts.
- Respond to Comments – Don’t ever ignore the interaction that is happening on your social media pages. Humanizing your brand demands that you always respond, and if possible, keep the conversation going. Ask follow up questions, share related info, ask for feedback.
- Don’t Underestimate Timing – Dive into your analytics to figure out the optimal time to post for each social network. You want to make sure you’re posting at times that your audience is already using social media so that your posts don’t become lost in the shuffle.
- Measure Your Success – If one type of post is getting a ton of attention, make sure you know why so that you can re-create your formula for success. Knowing what speaks to your audience will allow you to refine your approach and write more engaging posts in the future.
Writing social media posts that stop people in their tracks, get a conversation started and inspire people to engage is an art. It really is about trying different tactics to figure out what works with your community.