Each and every week, you’ll find small business owners hosting webinars about unleashing your website’s potential, building out high converting sales funnels and even designing for non-designers. No matter what your niche or industry, webinars are a great way to grow your market. It begs the question why more marketers are not using webinars.
1 Webinars Are a Great Way to Grow Your List
Perhaps the number one reason to host a webinar—especially if you partner with another business owner in a complementary niche—is to grow your list. Here’s why it works so well.
As a business owner with resources and information to share, you’re in demand, and there are plenty of others out there looking to partner with you. Find a colleague in a related niche to host your event. Ask her to mail her list with an offer to join you both on the call. Collect emails in your mailing list system. Any sales you make from the event will pay your partner an affiliate commission.
That way you both win: You build your mailing list, and she earns cash for her time.
2 They Are Perfect for Showing Off Your Expertise in Your Niche or Industry
You’ve no doubt heard plenty of people talking about the “know, like and trust factor.” It’s a simple reminder that very few people will buy from you the first time they encounter your website or get an email from you. They need more and no other strategy offers attendees the experience of interacting with you and your content so thoroughly for 30-60 minutes.
A webinar is a fantastic way to build up their trust. Because they can hear your voice, and maybe even see your face, there’s an instant connection. Not only that, but you get to impress them with your knowledge of the topic. Your audience will walk away not only knowing you better but also with the impression that you are the go-to person in your niche.
3 You’d Be Selling to a Captive Audience
Here’s a fact you may not have considered: Webinar attendees are primed to buy. Make them an irresistible offer, and you’ll be amazed at how effective “selling from the stage” can be. Try these proven strategies:
- Fast acting bonuses just for those who buy while on the call or shortly after it ends.
- Deep discounts available only for a limited time—typically if they buy before midnight of the day of the event.
Both plans have worked for thousands of webinar presenters and can work for you, too.
4 Webinars Are Cost-Effective for Both You and Your Audience
Webinars are cost-effective for both you and your audience. They are cheaper than hosting or attending a live summit. Plus, the chances of reaching a much wider audience is greater given that everything is happening online.
5 They Can Be Repurposed Into a Multitude of Content Pieces
Most webinar platforms offer the ability to record your webinars. Just taking the recording, you could:
- Have the questions asked repurposed into blog posts
- Transcribe your recording, and turn that into an e-book
- Splinter the recording into several smaller videos for your YouTube channel
- Find snippets or a-ha moments in the recording to turn into quotes used on your social feed
6 Webinars Are the Perfect Opportunity to Network With Others
Webinars are a great way to network with your target audience as well as others in your space. Even the front end preparation for the webinar… the reaching out to potential guests or partners… is going to be a process of adding to your database of people you might want to work with one day.
Webinars really are a great way to provide value in real time and across time zones. You’ll gain so much out of adding webinars to your repertoire of marketing strategies that you’ll wonder why you didn’t start sooner.