How To: Add a Call to Action Button on Your Facebook Business Page

Q: How do I add a Call-to-Action button to my Facebook Business Page? And if I already have a CTA button, how can I change what it says?

Adding a call to action button to your Facebook Business page is easy, and will give potential customers a way to contact you. People see it on your Page and in search results when your Page appears.



Step 1:

Click + Add a Button, which you should see below your Page’s cover photo. 

Step 2:

Select the button which best aligns to the action you want people to take, and follow the prompts. 

Step 3:

Click Finish. 

If you’re interested in learning more ways to create a wow-worthy Facebook profile, make sure you check out this blog.

Customise your CTA button

And once you have a Call to Action button, you can change what it says pretty quickly too!

Step 1:

On the current Call to Action button, you’ll see a pencil icon. Click that icon.

Step 2:

Select from the different options available to you. You should see, amongst a few others, the following:

  • Book Now
  • Contact us
  • Send message
  • Sign up
  • Watch video
  • Learn more
  • Shop now

Step 3:

Follow the prompts and hit “Finish”

Customising the button may seem like a small thing, but having the right CTA for your audience is crucial for your lead generation and conversion process.

Updating your CTAs is something simple that your virtual assistant can manage for you you. If you’re thinking about hiring your first VA, check out this blog.