Put Your Sales on Autopilot With a Follow-Up Sequence


The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers. Email marketing can be huge for your business. To learn more about email marketing and get a headstart, check out this blog. Let’s take a look at a typical follow-up sequence for a free opt-in series. In this case, your reader has attended a free webinar that promoted a high-ticket training program. In the days that follow, you’ll want to stay in contact …

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Step-by-Step Sales Funnel Planning


Feeling overwhelmed at the thought of setting up your sales funnel? You’re not alone. Many online business owners fail to properly plan out their funnel, and it shows.  They have an opt-in incentive that doesn’t appeal to their audience.  Their follow-up emails don’t flow naturally from the opt-in.  Messages are unbalanced—either too many sales pitches or not enough. Even worse, the offers don’t match the market.  Making these mistakes is common, so if you recognize yourself here, don’t feel bad. The good news? There’s an easy fix.  Step 1: Survey your market All too often we think we know what our readers and potential buyers want, but in reality, we’re …

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Why Your Funnels Leak – And What To Do About It


For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the sales funnel and predict pretty accurately what the sales are going to be from day to day or week to week. If you’ve got a sales funnel in place, though, and your numbers aren’t looking great, chances are yYour funnel has a hole (or two or three) where subscribers are falling through. There are four common causes for funnel leaks, and once you spot them, they’re pretty easy to fix. Not Enough Traffic The very heart of your sales funnel is the traffic you bring …

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How To: Delete an Unused WordPress Theme

How To Delete an Unused WordPress Theme

It’s easy to accumulate unused themes in your WordPress environment. Each year, the WordPress team releases a new default theme that is named after the year and this gets added automatically when you update WordPress. And, how many of you have installed themes to check them out and have a play, only to realise they didn’t meet your needs at the time? I know I have! Here’s the thing: themes can take up anywhere between 1MB and 10MB of disk space, so having a whole heap of inactive ones on your WordPress environment can weigh it down. Plus, in the same way you would declutter your home and office, it …

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Ten Lead Nurturing Tips to Fuel Your Sales Numbers

A lead is someone who has in some way expressed interest in something you have to offer. If you put everything in a funnel with the wide side up, it would look like this: Leads > Prospects > Customers. You’re going to have many more leads than prospects, and many more prospects than customers. When you get a lead, your goal is to qualify them, turning them into a real prospect and then converting the prospect into a paying customer through various marketing strategies. In order to do that, you need to nurture your leads from day one. There are many ways to do this. You can start with these …

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