Why Implementing Business Systems Is Important, and Where to Start

Where to start when implementing business systems

Creating a business that is successful requires that you build structure into it; putting in place business systems that improve productivity and maintain quality. Every part of your business—be it the shop floor, the warehouse or the back office—is part of a greater system that can be improved by applying the right principles.   What are business systems? Business systems, in this instance, refer to documented processes and procedures that you follow to run your business on a day to day basis. This can be anything from how an incoming lead is managed to how a new client relationship is set up for success. Setting up business systems is often …

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How to Discover Your Client Challenges and Pain Points

Addressing Client Pain Points on Your Sales Page

What’s the difference between a sales page that converts and one that doesn’t? There are many elements that go into a sales page and each has a direct effect on conversions, but there’s one very important element that absolutely must be there: It has to address client pain points or challenges and offer a unique solution. People buy products and services because they have some problem they’re facing, and the product or service offers a solution. There are many choices out there, but they’re looking for someone who speaks directly to their needs and offers the solution that’s perfect for them. For example, you may be a solo entrepreneur trying …

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Sales Page Split Testing 101

Split Testing Your Sales Page

An important step in building your sales page is A/B split testing. This is how you discover what will truly work with your market and what won’t. A/B testing involves running two versions of your sales page with just one element changed to see which performs better. For example, you might run one page with an off-white background, and one with a pale blue background. After some time, you can clearly see that the off-white background is getting higher conversions. This tells you that your market prefers an off-white background.   Why Split Test? It sounds like an extra step in an already involved process, but split testing is extremely …

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Make It Easy for People to Buy – The Pros and Cons of Offering a Payment Plan on Your Sales Page

Payment Plan Options on a Sales Page

One option for your sales page is to offer your customers a few payment plan options. Instead of offering your product or service at a single price, you can offer different pricing options. A few ways to do this include: Tiered Pricing. This is where you offer different price levels with different features. Subscription services often do this. The cheaper memberships have fewer features, and as you move up in price, you get more robust features. Packages. Offer your standalone product or service, as well as a bundle or several bundles that include your product and various extras that go along with it. Recurring Payments. You might have a product …

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14 Copywriting Tips for a Sales Page That Converts

14 COPYWRITING TIPS FOR A SALES PAGE THAT CONVERTS

Every element of your sales page is important. You should work hard on the layout, images, call-to-action, headline, and design features. But the copywriting is also vitally important. It needs to speak directly to your audience and effectively communicate the benefits of your product to them. Take all the time you need to plan, write, and edit your sales page’s copy. Here are 14 essential copywriting tips to help you get it right.   1. Think of it as a slide in a fairground Your sales page is like a slide. The reader gets on it at the headline and slides smoothly down the page to the call-to-action, where they …

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High Converting Sales Pages: Speak Your Audience’s Language

Sales Pages that Convert

In order to write effective sales pages, it’s absolutely essential to speak the language of your target audience. If you do this, it will resonate with your audience and they’ll really listen to your message. If you write in the wrong language, your audience will be turned off and click away.   Write Your Sales Pages the Way You Talk How you write for your audience depends on your audience. There is only one truly universal rule – you need to write in a conversational tone. If your writing is stiff and formal, no one will want to read it. It should read like a good friend talking. By the …

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How to Set up a Resend Campaign in MailChimp

Resend Campaign for MailChimp emails

Context: This post is part of a series of micro-posts that I put out on my blog. The intention behind these tiny pieces is to take one task or problem and to break it down into actionable, easy-to-follow steps. They will cover the full range of tools that you might use: MailChimp, WordPress, Trello, Asana, Facebook, Hootsuite, the works. Most of the time, the subject of these posts will be inspired by a question I’ve been asked by a client or a question I’ve seen pop up often enough in Facebook business groups and such. This week’s question is: “I want to create a resend campaign in MailChimp targeting only those …

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Use Mailchimp to Send an Automated Email Sequence Starting on a Specific Date

This is the first of a stash of micro-posts that I plan to put out on my blog. The intention behind these tiny pieces is to take one task or problem and to break it down into actionable, easy-to-follow steps. I see them covering the full range of tools that you might use: MailChimp, WordPress, Trello, Asana, Facebook, Hootsuite, the works. Most of the time, the subject of these posts will be inspired by a question I’ve been asked by a client or a question I’ve seen pop up often enough in Facebook business groups and such.   This week’s question is:   “I want to set up a 5-day email …

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