How to Set up a Resend Campaign in MailChimp

Resend Campaign for MailChimp emails

Context: This post is part of a series of micro-posts that I put out on my blog. The intention behind these tiny pieces is to take one task or problem and to break it down into actionable, easy-to-follow steps. They will cover the full range of tools that you might use: MailChimp, WordPress, Trello, Asana, Facebook, Hootsuite, the works. Most of the time, the subject of these posts will be inspired by a question I’ve been asked by a client or a question I’ve seen pop up often enough in Facebook business groups and such. This week’s question is: “I want to create a resend campaign in MailChimp targeting only those …

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Use Mailchimp to Send an Automated Email Sequence Starting on a Specific Date

This is the first of a stash of micro-posts that I plan to put out on my blog. The intention behind these tiny pieces is to take one task or problem and to break it down into actionable, easy-to-follow steps. I see them covering the full range of tools that you might use: MailChimp, WordPress, Trello, Asana, Facebook, Hootsuite, the works. Most of the time, the subject of these posts will be inspired by a question I’ve been asked by a client or a question I’ve seen pop up often enough in Facebook business groups and such.   This week’s question is:   “I want to set up a 5-day email …

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Ditch The Stress: 3 Trello Boards for Every Business

Manage Your Business with these Trello Boards

Having the right systems in place can make all the difference to how you grow your business. There’s no shortage of online tools and systems out there but a staple of mine is Trello. I am quite literally on Trello every single day. As a free online tool, it is simple-to-use and very easy to customise so that it fits in with you, and your business processes. You can create as many boards as you like and invite your team to join these boards so they can move your projects along. You don’t need to be tech-savvy to use it, and the free version gives you everything you need. If …

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Project Management 101: How to Prioritize Projects That Matter

Prioritize Projects in Your Business

As a business owner, you’re constantly managing projects whether you realize it or not. Your work is split up into tasks that centre around a specific goal. These groups of tasks are what I call “projects” in the entrepreneur’s world. The way I see it – move your tasks along, and you move your projects along… move your projects along, and (technically) you should be moving your big business goals along too. I say “technically” because projects that are not aligned to your big business goals shouldn’t really take up your time or headspace. We all have finite resources to work with – be it time, money, manpower. And it …

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Project Management 101: What to Look for in a Project Management Tool

Online Project Management Tool Choices

If your business delivers projects (and I’m fairly certain it does!), it is so important to have well-defined project management processes in place for the planning, scheduling, resource allocation, task management, and approval side of things. And if you’re thinking, “I don’t run projects,” hold your horses because if you run even the smallest of marketing campaigns, you’re managing projects. That’s right, even your product launches and marketing campaigns are projects. Take for example, a 5-day SEO Challenge. To be able to get from idea to a live challenge with engaged participants, there is a heck of a lot of pre-planning that has to happen around outlining and creating your …

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Webinar Repurposing Strategies That Make Sense

Repurpose your webinar into other content

Just because your live webinar is over, doesn’t mean it stops working for you. In fact, with a bit of planning, your replay can get as much—if not more—traction as the live event did. Get more out of the time you spent planning and preparing an awesome webinar by repurposing your webinar into new content for your business. Here are the best ways to repurpose your webinar into content that will continue to make a positive impact.   Add the Content to Your Autoresponders Evergreen webinar topics are always welcome additions to your autoresponder email series. They give your loyal readers another way to learn from you, and their high …

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Top Tips for Preparing & Hosting an Engaging Webinar

Preparing & Hosting Engaging Webinars

With so many plus points working in its favour, webinars can be a powerful tool for growing your business. BUT a massive challenge with webinars has always been the fact that it is so easy for those in your audience to zone out (or start multitasking!) in the middle of one. Here are a few proven tips and tricks from some of the best in the business that you can use to prepare fantastic webinars to fuel your business:   Define Your Webinar Goals, Objectives & Audience Don’t go into your webinar with a long list of ideas and discussion points to cover during your session. Going too broad almost …

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6 Compelling Reasons to Make the Most of Webinars

6 Powerful Benefits of Hosting Webinars

Each and every week, you’ll find small business owners hosting webinars about unleashing your website’s potential, building out high converting sales funnels and even designing for non-designers. No matter what your niche or industry, webinars are a great way to grow your market. It begs the question why more marketers are not using webinars. 1   Webinars Are a Great Way to Grow Your List Perhaps the number one reason to host a webinar—especially if you partner with another business owner in a complementary niche—is to grow your list. Here’s why it works so well. As a business owner with resources and information to share, you’re in demand, and there are …

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