How to Write Social Media Posts That People Respond To

Social Media Posts That Engage

Posts are what keep your social media presence active and your audience engaged. Here are a few ways to engage followers, friends, and influencers with your social media posts: Understand Your Customers – Know who your target audience is. Know what your audience does when they’re online and off. Use this to capture their attention. Meet them where they are- the right social media platforms, the right types of content, the right time, and frequency. Observe The Competition – Check out what your competitors are doing on their social media profiles. Pay attention to the posts eliciting reactions, +1’s, comments, and shares. Look to replicate these – only do it …

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Leveraging Twitter for Your Small Business

Leveraging Twitter for Your Small Business

Twitter is an excellent real-time marketing tool. Here are a few key considerations when building a strong Twitter presence:   Develop a Strong, Enticing Twitter Profile 1. Your Twitter @handle is how you/your business will be tagged and mentioned in tweets so it’s vital that your Twitter @handle is easy to remember and relates to your business. 2. Twitter allows users to upload an avatar. This avatar is super important because it shows up alongside every tweet you send out. It is an opportunity to associate an image with your business so using your business’ logo makes sense. Alternatively, you could go with a professional headshot instead which helps to make …

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How to Take Your Business Website from Alright to Dynamite

Business Website Optimization

Generally speaking, your website is going to be the hub of all your marketing efforts. Most, if not all, online and offline marketing activities (including your email workflows and social media) should funnel your readers, listeners and potential clients back to your website. And given that your website is often the first introduction that your audience will have to your business, it is crucial to present your unique brand in a way that will engage the right people. Now, while every website is different, there are going to be commonalities across the high converting ones.   Commonality #1: They crush the 5-second test A person who comes across your website …

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Email Marketing: What You Need to Know for a Head Start

Why Email Marketing Is Still In & What You Need to Know for a Head Start

Did you know that for every $1 spent, email marketing generates a return on investment of $38? And that email has been found to be 40 times more effective at acquiring new customers than Facebook or Twitter. Oh and, those email subscribers of yours? They are 3 times more likely to share your content via social media than visitors from other sources. If that doesn’t tell you that email marketing should still have a place in your overall client acquisition/care strategy, I’m not sure what will ☺ Like everything else though, you gotta do it right so let’s start with the basics:   Choose the Right Email Service Provider Choosing …

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How to Get More Bang for Your Social Media Buck

How to Get More Bang for Your Social Media Buck

Using social media to promote your business can be lucrative if you know what to do to make the most of it. Here are a few quick tips for maximizing your social media marketing impact:   Identify the Best Social Networks to Engage On Before you commit to multiple social media networks, take the time to understand their respective strengths, and to decide which ones are right for you. It can be so tempting to be everywhere but as an entrepreneur with only so many hours in your day and to-do lists a mile long, it’d be near impossible to achieve maximum impact across all platforms while also keeping up …

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