7 Ways to Use Market Research for Your Business

Market Research - Critical to data driven business decisions

When you take the time to conduct market research, you stand to gain a critical long-run perspective on the issues and decisions you are faced with as you manage your business on a day to day basis. What you learn can be used to create a business or marketing plan, or to validate a planned course of action. They can also be used to answer a whole heap of questions such as: When, where and how customers ‘consume’ your products or services? Are you on-target with your pricing strategy? What need does your service or product fulfill? Who are your real competitors, and what is your brand’s image relative to …

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8 Common Content Marketing Mistakes to Avoid

Avoid these Content Marketing mistakes

Content marketing is absolutely critical to getting the word out about you, your company, and the product or service you offer. At its core, it should be treated as complementary to inbound marketing with the aim of providing your readers valuable content and driving them back to your website.   Your Content Toolbox Your content options are limitless and can include virtually any text, audio or visual-based information. Here are a few examples: Blog posts – you could create and publish content on your blog. Guest posts – you could reach out to a complementary blogger to see if you can get them to share a post you’ve written with their …

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The Best Gmail Plugins and Extensions to Boost Your Productivity

The best Gmail Plugins and Extensions

For a good 15 years, I used only Outlook as my email platform for work. Every single company I worked for had Outlook as the email program of choice and I loved it! And then in 2014, I moved across to an organization that had gone down the Gmail route. What a culture shock that was. “How do I sort by sender?!” I remember asking myself. Long story short, three years in and I am officially 1 of the 1 billion loyal Gmail users out there. Not only have I discovered all those tweaks hiding in the Labs section of its settings, but I have also loved experimenting with the …

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The No Stress Guide to Creating Stunning Visuals in Canva!

How To Create Stunning Visuals In Canva

In an increasingly crowded social media scene with reduced attention spans, multiple screens, news streams and an unthinkable number of adverts on display, using visuals to tell your story and share your message has become so important. There are many apps and programs that can be used to create or modify visuals so that they stand out. Photoshop, Picmonkey, BeFunky. WordSwag – the list goes on. Within that wide range of choices though is a current favorite of mine: Canva. Built with the non-designer in mind, it is the perfect tool for designing print and web-based materials — social media graphics, blog images, lead magnets, eBooks, Facebook ads, Pinterest pins, …

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Knock Hours off Your Work Week – Over 100 Tasks to Outsource Today!

Over 100 Tasks to Outsource Today!

One of the biggest reasons entrepreneurs struggle to grow their business is they just wear too many hats. Rather than outsource some of the load, they try very hard to manage all the moving parts in their business on their own. And without considering an alternate way of working, this can turn into a dangerous pattern of shifted deadlines and unmet goals. As an entrepreneur, your time is an incredibly valuable commodity. As soon as you use it for something that is not value-adding or to do something that takes you twice as long because it doesn’t play to your strengths – you’re not getting it back. In this post, …

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