Why Your Funnels Leak – And What To Do About It


For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the sales funnel and predict pretty accurately what the sales are going to be from day to day or week to week. If you’ve got a sales funnel in place, though, and your numbers aren’t looking great, chances are yYour funnel has a hole (or two or three) where subscribers are falling through. There are four common causes for funnel leaks, and once you spot them, they’re pretty easy to fix. Not Enough Traffic The very heart of your sales funnel is the traffic you bring …

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How To: Delete an Unused WordPress Theme

How To Delete an Unused WordPress Theme

It’s easy to accumulate unused themes in your WordPress environment. Each year, the WordPress team releases a new default theme that is named after the year and this gets added automatically when you update WordPress. And, how many of you have installed themes to check them out and have a play, only to realise they didn’t meet your needs at the time? I know I have! Here’s the thing: themes can take up anywhere between 1MB and 10MB of disk space, so having a whole heap of inactive ones on your WordPress environment can weigh it down. Plus, in the same way you would declutter your home and office, it …

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Ten Lead Nurturing Tips to Fuel Your Sales Numbers

A lead is someone who has in some way expressed interest in something you have to offer. If you put everything in a funnel with the wide side up, it would look like this: Leads > Prospects > Customers. You’re going to have many more leads than prospects, and many more prospects than customers. When you get a lead, your goal is to qualify them, turning them into a real prospect and then converting the prospect into a paying customer through various marketing strategies. In order to do that, you need to nurture your leads from day one. There are many ways to do this. You can start with these …

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Why Implementing Business Systems Is Important, and Where to Start

Where to start when implementing business systems

Creating a business that is successful requires that you build structure into it; putting in place business systems that improve productivity and maintain quality. Every part of your business—be it the shop floor, the warehouse or the back office—is part of a greater system that can be improved by applying the right principles.   What are business systems? Business systems, in this instance, refer to documented processes and procedures that you follow to run your business on a day to day basis. This can be anything from how an incoming lead is managed to how a new client relationship is set up for success. Setting up business systems is often …

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How to Discover Your Client Challenges and Pain Points

Addressing Client Pain Points on Your Sales Page

What’s the difference between a sales page that converts and one that doesn’t? There are many elements that go into a sales page and each has a direct effect on conversions, but there’s one very important element that absolutely must be there: It has to address client pain points or challenges and offer a unique solution. People buy products and services because they have some problem they’re facing, and the product or service offers a solution. There are many choices out there, but they’re looking for someone who speaks directly to their needs and offers the solution that’s perfect for them. For example, you may be a solo entrepreneur trying …

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