Leveraging Twitter for Your Small Business

Leveraging Twitter for Your Small Business

Twitter is an excellent real-time marketing tool. Here are a few key considerations when building a strong Twitter presence:   Develop a Strong, Enticing Twitter Profile 1. Your Twitter @handle is how you/your business will be tagged and mentioned in tweets so it’s vital that your Twitter @handle is easy to remember and relates to your business. 2. Twitter allows users to upload an avatar. This avatar is super important because it shows up alongside every tweet you send out. It is an opportunity to associate an image with …

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How to Take Your Business Website from Alright to Dynamite

Business Website Optimization

Generally speaking, your website is going to be the hub of all your marketing efforts. Most, if not all, online and offline marketing activities (including your email workflows and social media) should funnel your readers, listeners and potential clients back to your website. And given that your website is often the first introduction that your audience will have to your business, it is crucial to present your unique brand in a way that will engage the right people. Now, while every website is different, there are going to …

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Email Marketing: What You Need to Know for a Head Start

Why Email Marketing Is Still In & What You Need to Know for a Head Start

Did you know that for every $1 spent, email marketing generates a return on investment of $38? And that email has been found to be 40 times more effective at acquiring new customers than Facebook or Twitter. Oh and, those email subscribers of yours? They are 3 times more likely to share your content via social media than visitors from other sources. If that doesn’t tell you that email marketing should still have a place in your overall client acquisition/care strategy, I’m not sure what will ☺ Like …

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How to Get More Bang for Your Social Media Buck

How to Get More Bang for Your Social Media Buck

Using social media to promote your business can be lucrative if you know what to do to make the most of it. Here are a few quick tips for maximizing your social media marketing impact:   Identify the Best Social Networks to Engage On Before you commit to multiple social media networks, take the time to understand their respective strengths, and to decide which ones are right for you. It can be so tempting to be everywhere but as an entrepreneur with only so many hours in your …

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7 Ways to Use Market Research for Your Business

Market Research - Critical to data driven business decisions

When you take the time to conduct market research, you stand to gain a critical long-run perspective on the issues and decisions you are faced with as you manage your business on a day to day basis. What you learn can be used to create a business or marketing plan, or to validate a planned course of action. They can also be used to answer a whole heap of questions such as: When, where and how customers ‘consume’ your products or services? Are you on-target with your pricing …

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8 Common Content Marketing Mistakes to Avoid

Avoid these Content Marketing mistakes

Content marketing is absolutely critical to getting the word out about you, your company, and the product or service you offer. At its core, it should be treated as complementary to inbound marketing with the aim of providing your readers valuable content and driving them back to your website.   Your Content Toolbox Your content options are limitless and can include virtually any text, audio or visual-based information. Here are a few examples: Blog posts – you could create and publish content on your blog. Guest posts – you …

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The Best Gmail Plugins and Extensions to Boost Your Productivity

The best Gmail Plugins and Extensions

For a good 15 years, I used only Outlook as my email platform for work. Every single company I worked for had Outlook as the email program of choice and I loved it! And then in 2014, I moved across to an organization that had gone down the Gmail route. What a culture shock that was. “How do I sort by sender?!” I remember asking myself. Long story short, three years in and I am officially 1 of the 1 billion loyal Gmail users out there. Not only …

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The No Stress Guide to Creating Stunning Visuals in Canva!

How To Create Stunning Visuals In Canva

In an increasingly crowded social media scene with reduced attention spans, multiple screens, news streams and an unthinkable number of adverts on display, using visuals to tell your story and share your message has become so important. There are many apps and programs that can be used to create or modify visuals so that they stand out. Photoshop, Picmonkey, BeFunky. WordSwag – the list goes on. Within that wide range of choices though is a current favorite of mine: Canva. Built with the non-designer in mind, it is …

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Knock Hours off Your Work Week – Over 100 Tasks to Outsource Today!

Over 100 Tasks to Outsource Today!

One of the biggest reasons entrepreneurs struggle to grow their business is they just wear too many hats. Rather than outsource some of the load, they try very hard to manage all the moving parts in their business on their own. And without considering an alternate way of working, this can turn into a dangerous pattern of shifted deadlines and unmet goals. As an entrepreneur, your time is an incredibly valuable commodity. As soon as you use it for something that is not value-adding or to do something …

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5 Social Media Tools That Will Save You Time & Money

The Best Social Media Tools

Which social media platform should you be on? Should you focus on one or do you need to be on all? What does an optimized social media profile look like? What sort of content do you want to put out there? How should you engage and how often? Deciding to enter the realm of social media as a business can be incredibly overwhelming. Not only do you have the balancing act of getting valuable content out there and engaging with your community, but you also have to make sure …

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5 Must-Haves for a Successful Relationship with Your Virtual Team

Virtual Team Must Haves

Struggling to keep up with the momentum your business has gained? Congratulations! That is an awesome place to be. Going from being a solopreneur to a team leader, even if that team is a virtual team of one, can be equal parts exciting and nerve-wracking. No matter where you are in your hiring process, here are five things you must have (or be prepared to have) for an engaged and productive relationship that will work for you now as well as into the future.   5W’s Before building …

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