3 Quick and Easy Website Tweaks to Feed Your Sales Funnel

Website Tweaks to Feed Your Sales Funnel

When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and to thoughtfully move people through your funnel in a way that meets them at their point of need. For many small business owners, though, the one area that’s often overlooked is the website.   Use Your Blog to Build Your Mailing List Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave. But do you have a solid …

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SEO Your Blog: How To Optimize Your Blog Posts For SEO

Optimize Your Blog for SEO

When you optimize your blog posts, you’re essentially improving the visibility of your blog (and website!) to those who are running a search for keywords associated with your product or service offering. In this post, I’ll cover how to optimize your blog posts for the keywords that matter to your business and share a few optimization strategies that you can take advantage of – no matter where you are in your SEO journey.   How to Search Engine Optimize Your Blog Content 1. Understand who you’re writing for Maximizing the impact of your blog requires that you not only know who your audience is but also what they need from …

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Simplify Your Email Marketing with MailChimp Automations


By this point in our series, you know how to set up MailChimp for your business’ email marketing and how to use it for things like list building and sending out newsletters. This final post will talk about how MailChimp goes beyond being an email marketing tool and reaches into the time saving and process efficiency space too. This post is going to be all about using MailChimp automations to connect with and retain your customers on autopilot.   What Kind of Messages Can I Send Through Automation? The MailChimp automation function helps you create what’s sometimes called an autoresponder which is essentially a pre-written email (or sequence of emails) …

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MailChimp for Small Business Email Marketing

Email Marketing Made Easy with MailChimp

Welcome back to this several-part tutorial on setting up MailChimp for your small business. Here’s what this week will cover: Creating a list Customizing your signup form and sharing it (on your website and Facebook biz page) so that you can get subscribers on that list Getting your welcome email locked and loaded so that when people hit your list, they get a big ol’ welcome  Creating templates so that the next time you want to send something out, you just need to worry about content and not so much the design Sending out your first ‘campaign’ (which is just fancy talk for email)   Create a MailChimp List As soon …

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A Beginner’s Guide to Setting Up & Using MailChimp

Setup and Use MailChimp for Email Marketing

There are many email service providers out there and really, all of them have their pluses and minuses. In my mind though, the big thing that MailChimp has going for it is the fact that it is a great entry-level option for small businesses and entrepreneurs who are at the early stages of their email marketing efforts. And before you get the wrong idea… I’m not saying it’s basic in any way. In fact, I think it does a lot, if not most, of what all the others do, but its free plan lets you do everything you would need to for up to 2,000 subscribers and it is designed …

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