Email Marketing: What You Need to Know for a Head Start

Why Email Marketing Is Still In & What You Need to Know for a Head Start

Did you know that for every $1 spent, email marketing generates a return on investment of $38? And that email has been found to be 40 times more effective at acquiring new customers than Facebook or Twitter. Oh and, those email subscribers of yours? They are 3 times more likely to share your content via social media than visitors from other sources. If that doesn’t tell you that email marketing should still have a place in your overall client acquisition/care strategy, I’m not sure what will ☺ Like everything else though, you gotta do it right so let’s start with the basics:   Choose the Right Email Service Provider Choosing …

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How to Get More Bang for Your Social Media Buck

How to Get More Bang for Your Social Media Buck

Using social media to promote your business can be lucrative if you know what to do to make the most of it. Here are a few quick tips for maximizing your social media marketing impact:   Identify the Best Social Networks to Engage On Before you commit to multiple social media networks, take the time to understand their respective strengths, and to decide which ones are right for you. It can be so tempting to be everywhere but as an entrepreneur with only so many hours in your day and to-do lists a mile long, it’d be near impossible to achieve maximum impact across all platforms while also keeping up …

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7 Ways to Use Market Research for Your Business

Market Research - Critical to data driven business decisions

When you take the time to conduct market research, you stand to gain a critical long-run perspective on the issues and decisions you are faced with as you manage your business on a day to day basis. What you learn can be used to create a business or marketing plan, or to validate a planned course of action. They can also be used to answer a whole heap of questions such as: When, where and how customers ‘consume’ your products or services? Are you on-target with your pricing strategy? What need does your service or product fulfill? Who are your real competitors, and what is your brand’s image relative to …

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8 Common Content Marketing Mistakes to Avoid

Avoid these Content Marketing mistakes

Content marketing is absolutely critical to getting the word out about you, your company, and the product or service you offer. At its core, it should be treated as complementary to inbound marketing with the aim of providing your readers valuable content and driving them back to your website.   Your Content Toolbox Your content options are limitless and can include virtually any text, audio or visual-based information. Here are a few examples: Blog posts – you could create and publish content on your blog. Guest posts – you could reach out to a complementary blogger to see if you can get them to share a post you’ve written with their …

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The Best Gmail Plugins and Extensions to Boost Your Productivity

The best Gmail Plugins and Extensions

For a good 15 years, I used only Outlook as my email platform for work. Every single company I worked for had Outlook as the email program of choice and I loved it! And then in 2014, I moved across to an organization that had gone down the Gmail route. What a culture shock that was. “How do I sort by sender?!” I remember asking myself. Long story short, three years in and I am officially 1 of the 1 billion loyal Gmail users out there. Not only have I discovered all those tweaks hiding in the Labs section of its settings, but I have also loved experimenting with the …

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