Put Your Sales on Autopilot With a Follow-Up Sequence


The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers. Email marketing can be huge for your business. To learn more about email marketing and get a headstart, check out this blog. Let’s take a look at a typical follow-up sequence for a free opt-in series. In this case, your reader has attended a free webinar that promoted a high-ticket training program. In the days that follow, you’ll want to stay in contact …

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Step-by-Step Sales Funnel Planning


Feeling overwhelmed at the thought of setting up your sales funnel? You’re not alone. Many online business owners fail to properly plan out their funnel, and it shows.  They have an opt-in incentive that doesn’t appeal to their audience.  Their follow-up emails don’t flow naturally from the opt-in.  Messages are unbalanced—either too many sales pitches or not enough. Even worse, the offers don’t match the market.  Making these mistakes is common, so if you recognize yourself here, don’t feel bad. The good news? There’s an easy fix.  Step 1: Survey your market All too often we think we know what our readers and potential buyers want, but in reality, we’re …

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Why Your Funnels Leak – And What To Do About It


For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the sales funnel and predict pretty accurately what the sales are going to be from day to day or week to week. If you’ve got a sales funnel in place, though, and your numbers aren’t looking great, chances are yYour funnel has a hole (or two or three) where subscribers are falling through. There are four common causes for funnel leaks, and once you spot them, they’re pretty easy to fix. Not Enough Traffic The very heart of your sales funnel is the traffic you bring …

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Ten Lead Nurturing Tips to Fuel Your Sales Numbers

A lead is someone who has in some way expressed interest in something you have to offer. If you put everything in a funnel with the wide side up, it would look like this: Leads > Prospects > Customers. You’re going to have many more leads than prospects, and many more prospects than customers. When you get a lead, your goal is to qualify them, turning them into a real prospect and then converting the prospect into a paying customer through various marketing strategies. In order to do that, you need to nurture your leads from day one. There are many ways to do this. You can start with these …

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How to Discover Your Client Challenges and Pain Points

Addressing Client Pain Points on Your Sales Page

What’s the difference between a sales page that converts and one that doesn’t? There are many elements that go into a sales page and each has a direct effect on conversions, but there’s one very important element that absolutely must be there: It has to address client pain points or challenges and offer a unique solution. People buy products and services because they have some problem they’re facing, and the product or service offers a solution. There are many choices out there, but they’re looking for someone who speaks directly to their needs and offers the solution that’s perfect for them. For example, you may be a solo entrepreneur trying …

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