How to Discover Your Client Challenges and Pain Points

Addressing Client Pain Points on Your Sales Page

What’s the difference between a sales page that converts and one that doesn’t? There are many elements that go into a sales page and each has a direct effect on conversions, but there’s one very important element that absolutely must be there: It has to address client pain points or challenges and offer a unique solution. People buy products and services because they have some problem they’re facing, and the product or service offers a solution. There are many choices out there, but they’re looking for someone who speaks directly to their needs and offers the solution that’s perfect for them. For example, you may be a solo entrepreneur trying …

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Sales Page Split Testing 101

Split Testing Your Sales Page

An important step in building your sales page is A/B split testing. This is how you discover what will truly work with your market and what won’t. A/B testing involves running two versions of your sales page with just one element changed to see which performs better. For example, you might run one page with an off-white background, and one with a pale blue background. After some time, you can clearly see that the off-white background is getting higher conversions. This tells you that your market prefers an off-white background.   Why Split Test? It sounds like an extra step in an already involved process, but split testing is extremely …

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Make It Easy for People to Buy – The Pros and Cons of Offering a Payment Plan on Your Sales Page

Payment Plan Options on a Sales Page

One option for your sales page is to offer your customers a few payment plan options. Instead of offering your product or service at a single price, you can offer different pricing options. A few ways to do this include: Tiered Pricing. This is where you offer different price levels with different features. Subscription services often do this. The cheaper memberships have fewer features, and as you move up in price, you get more robust features. Packages. Offer your standalone product or service, as well as a bundle or several bundles that include your product and various extras that go along with it. Recurring Payments. You might have a product …

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14 Copywriting Tips for a Sales Page That Converts


Every element of your sales page is important. You should work hard on the layout, images, call-to-action, headline, and design features. But the copywriting is also vitally important. It needs to speak directly to your audience and effectively communicate the benefits of your product to them. Take all the time you need to plan, write, and edit your sales page’s copy. Here are 14 essential copywriting tips to help you get it right.   1. Think of it as a slide in a fairground Your sales page is like a slide. The reader gets on it at the headline and slides smoothly down the page to the call-to-action, where they …

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High Converting Sales Pages: Speak Your Audience’s Language

Sales Pages that Convert

In order to write effective sales pages, it’s absolutely essential to speak the language of your target audience. If you do this, it will resonate with your audience and they’ll really listen to your message. If you write in the wrong language, your audience will be turned off and click away.   Write Your Sales Pages the Way You Talk How you write for your audience depends on your audience. There is only one truly universal rule – you need to write in a conversational tone. If your writing is stiff and formal, no one will want to read it. It should read like a good friend talking. By the …

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Webinar Repurposing Strategies That Make Sense

Repurpose your webinar into other content

Just because your live webinar is over, doesn’t mean it stops working for you. In fact, with a bit of planning, your replay can get as much—if not more—traction as the live event did. Get more out of the time you spent planning and preparing an awesome webinar by repurposing your webinar into new content for your business. Here are the best ways to repurpose your webinar into content that will continue to make a positive impact.   Add the Content to Your Autoresponders Evergreen webinar topics are always welcome additions to your autoresponder email series. They give your loyal readers another way to learn from you, and their high …

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Top Tips for Preparing & Hosting an Engaging Webinar

Preparing & Hosting Engaging Webinars

With so many plus points working in its favour, webinars can be a powerful tool for growing your business. BUT a massive challenge with webinars has always been the fact that it is so easy for those in your audience to zone out (or start multitasking!) in the middle of one. Here are a few proven tips and tricks from some of the best in the business that you can use to prepare fantastic webinars to fuel your business:   Define Your Webinar Goals, Objectives & Audience Don’t go into your webinar with a long list of ideas and discussion points to cover during your session. Going too broad almost …

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6 Compelling Reasons to Make the Most of Webinars

6 Powerful Benefits of Hosting Webinars

Each and every week, you’ll find small business owners hosting webinars about unleashing your website’s potential, building out high converting sales funnels and even designing for non-designers. No matter what your niche or industry, webinars are a great way to grow your market. It begs the question why more marketers are not using webinars. 1   Webinars Are a Great Way to Grow Your List Perhaps the number one reason to host a webinar—especially if you partner with another business owner in a complementary niche—is to grow your list. Here’s why it works so well. As a business owner with resources and information to share, you’re in demand, and there are …

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