How to Scale Your Content Creation Process

Content creation scaled for efficiencies

As an online entrepreneur, blogging and content creation is likely to represent a big chunk of your investment when it comes to search engine optimization and content-driven website traffic. This means knowing how to scale your end-to-end blogging process just makes good business sense.   Repost Your Old Stuff, but Be Strategic About It If you’re not driving traffic to your old blog posts, you’re losing out on the opportunity to extend the lifespan (and value) of your blogs.   Suggested Action(s) 1 – Create an inventory of …

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6 Places to Use Keywords to Make Your Content More Visible

6 Places to Use Keywords to Make Your Content More Visible

Keywords (or phrases) are the terms your ideal client is plugging into Google or any other search engine when she needs an answer. “Project manager in Melbourne” and “virtual assistant for real estate agent” and “how to create a Kindle ebook” are all examples of keywords. Knowing the keywords you’d like to be known for is critical for attracting organic traffic to your site, but that’s only one part of the equation. You also have to use keywords strategically. Page and Post Titles If you’re tempted to use …

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Blogging for Business: How to Get More Eyes on Your Website

Blogging 101

The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to buy bitcoin to why we yawn. For anyone who conducts business online, these searches represent a steady flow of potential customers who are looking for what you have to offer. A blog is an easy, cost-effective method of being found by the exact people who most need, want, and are willing to pay for your services. But blogging for business only works if you have a …

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5 Reasons Why Social Media Matters to Your Small Business

The Importance of a Social Media Strategy

Your online presence is one of the most important ways to market your business to the world. Whether you have traditional brick and mortar business or a strictly online one, using social media is a great way to build your presence and grow your business. Here’s why it matters – and how to execute social media for your small business like a pro.   1.  Social Media Builds Brand Recognition Your brand is such a powerful thing. It is an expression of who you are as a business …

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6 Tips on How to Make a Wow-Worthy Facebook Profile

Tips for an optimized social media profile

If you haven’t given a lot of thought to your Facebook profile as a business, consider this: Nearly half (45%) of digital buyers worldwide said that reading reviews, comments and feedback on social media influenced their digital shopping behavior. And around 44% of respondents also said that receiving promotional offerings influenced their shopping behavior (source). Before anything else, a big majority of people will look you up online… check out your website… review your social media profile(s) to determine if they want to do business with you. Your …

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3 Quick and Easy Website Tweaks to Feed Your Sales Funnel

Website Tweaks to Feed Your Sales Funnel

When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and to thoughtfully move people through your funnel in a way that meets them at their point of need. For many small business owners, though, the one area that’s often overlooked is the website.   Use Your Blog to Build Your Mailing List Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the …

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SEO Your Blog: How To Optimize Your Blog Posts For SEO

Optimize Your Blog for SEO

When you optimize your blog posts, you’re essentially improving the visibility of your blog (and website!) to those who are running a search for keywords associated with your product or service offering. In this post, I’ll cover how to optimize your blog posts for the keywords that matter to your business and share a few optimization strategies that you can take advantage of – no matter where you are in your SEO journey.   How to Search Engine Optimize Your Blog Content 1. Understand who you’re writing for …

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The Sales Funnel: What Is It & How Does It Work?!

Sales Funnels As A Means of Lead Generation

For an online business owner, the sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – don’t feel like they have a clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, a not-as-sustainable business.   A Simple Sales Funnel At its most basic, a sales funnel consists of free content, which typically requires nothing of …

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The 5 Website Metrics to Track (and Why)

Web Metrics To Measure and Track

One of the most useful things you can do to improve your business’s chances for success is to track your website metrics. These are essentially quantitative measurements that tell you how you’re doing with attracting traffic to your business website, and more importantly, how well you keep them coming back and converting. Here are five metrics to track and what insights you might gain from them.   01. Traffic Sources Traffic source typically falls into one of three buckets: Direct, Search and Referral traffic. Direct traffic comes from …

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Lead Generation Hacks to Grow Your Online Business

Lead Generation Hacks

Managing the process of generating high-quality leads and converting them into customers can be difficult especially with the lack of time and bandwidth many online business owners experience. Having a good lead generation checklist can make a world of difference. This one covers the essentials to increase your leads, convert them, or make the most of the customers that you have.   Lead Generation Tactics Improve your current opt-in offer.  There was a time when almost any opt-in offer would do, but there is now an abundance of …

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How to Maximize the ROI from Your YouTube Marketing Efforts

YouTube marketing

Incorporating YouTube into your content marketing strategy can do amazing things for your business. As the world’s second largest search engine after Google, YouTube is an alternate way of extending your reach beyond an existing audience. Throw into the mix the fact that there is still less competition for eyeballs on this video-based platform (the search phrase ‘social media marketing’ gets you 285 million results on Google, as compared to 7 million on YouTube!), and it definitely makes for a great medium for positioning yourself as an expert …

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SEO: The Best Search Engine Optimization Strategies for Startups

Search engine optimization

You often hear about the complex and nuanced world of search engine optimization (or SEO), but a lot of us don’t quite understand what it means for our business and how it translates to an optimization to-do list. So this blog post for the newbie is going to break it down. SEO is the foundation of your online visibility. If you were to run a search on Google, the top three results listed will get more than 60% of the overall traffic. The web pages listed on the …

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