How to Write Social Media Posts That People Respond To

Social Media Posts That Engage

Posts are what keep your social media presence active and your audience engaged. Here are a few ways to engage followers, friends, and influencers with your social media posts: Understand Your Customers – Know who your target audience is. Know what your audience does when they’re online and off. Use this to capture their attention. Meet them where they are- the right social media platforms, the right types of content, the right time, and frequency. Observe The Competition – Check out what your competitors are doing on their …

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Leveraging Twitter for Your Small Business

Leveraging Twitter for Your Small Business

Twitter is an excellent real-time marketing tool. Here are a few key considerations when building a strong Twitter presence:   Develop a Strong, Enticing Twitter Profile 1. Your Twitter @handle is how you/your business will be tagged and mentioned in tweets so it’s vital that your Twitter @handle is easy to remember and relates to your business. 2. Twitter allows users to upload an avatar. This avatar is super important because it shows up alongside every tweet you send out. It is an opportunity to associate an image with …

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How to Take Your Business Website from Alright to Dynamite

Business Website Optimization

Generally speaking, your website is going to be the hub of all your marketing efforts. Most, if not all, online and offline marketing activities (including your email workflows and social media) should funnel your readers, listeners and potential clients back to your website. And given that your website is often the first introduction that your audience will have to your business, it is crucial to present your unique brand in a way that will engage the right people. Now, while every website is different, there are going to …

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How to Get More Bang for Your Social Media Buck

How to Get More Bang for Your Social Media Buck

Using social media to promote your business can be lucrative if you know what to do to make the most of it. Here are a few quick tips for maximizing your social media marketing impact:   Identify the Best Social Networks to Engage On Before you commit to multiple social media networks, take the time to understand their respective strengths, and to decide which ones are right for you. It can be so tempting to be everywhere but as an entrepreneur with only so many hours in your …

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8 Common Content Marketing Mistakes to Avoid

Avoid these Content Marketing mistakes

Content marketing is absolutely critical to getting the word out about you, your company, and the product or service you offer. At its core, it should be treated as complementary to inbound marketing with the aim of providing your readers valuable content and driving them back to your website.   Your Content Toolbox Your content options are limitless and can include virtually any text, audio or visual-based information. Here are a few examples: Blog posts – you could create and publish content on your blog. Guest posts – you …

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