How To: Add a Countdown Timer to Your Mailchimp Campaigns

MailChimp

Q: I have designed a promotion that I’d like to send to my email list. It’s going to be a limited time offer. How do I insert a countdown timer into my emails?

Personally, I think countdown timers as a marketing tool should sit in the “great in small doses” bucket. Use it too often and reader fatigue / weariness will inevitably start to creep in. 

That said, adding a dynamic countdown timer to a campaign email with a real deadline is a great way nudge your audience to act promptly.

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How To: Paste Text into Mailchimp Emails Without Messing up the Formatting

Mailchimp

Q: Why does the text that I copy-paste into MailChimp cause my formatting to go haywire? How do I fix it?

When you do a straight copy-paste from an application like Microsoft Word into MailChimp (MC), you’re also bringing across HTML code that you don’t see. This messes with your formatting and can get quite frustrating to fix in MailChimp. It’s almost always easier to strip your text of all formatting, and then to format your email directly in the MailChimp environment itself.

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How to Set up a Resend Campaign in MailChimp

Resend Campaign for MailChimp emails

Context: This post is part of a series of micro-posts that I put out on my blog. The intention behind these tiny pieces is to take one task or problem and to break it down into actionable, easy-to-follow steps. They will cover the full range of tools that you might use: MailChimp, WordPress, Trello, Asana, Facebook, Hootsuite, the works. Most of the time, the subject of these posts will be inspired by a question I’ve been asked by a client or a question I’ve seen pop up often enough …

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Use Mailchimp to Send an Automated Email Sequence Starting on a Specific Date

This is the first of a stash of micro-posts that I plan to put out on my blog. The intention behind these tiny pieces is to take one task or problem and to break it down into actionable, easy-to-follow steps. I see them covering the full range of tools that you might use: MailChimp, WordPress, Trello, Asana, Facebook, Hootsuite, the works. Most of the time, the subject of these posts will be inspired by a question I’ve been asked by a client or a question I’ve seen pop up …

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10 Email Newsletter Ideas That You Can Use Right Now

Kickstart Your Email Newsletter With These Ideas

Building (and nurturing) an email list is one of the most important elements to growing a following online. Email newsletters are a direct, cost-effective way to engage with your subscribers on a personal level. And, although it may not be as glamorous as some of the social media platforms out there, it has proven to be more effective for delivering conversions and higher ROI. But the big question is, “What should I send to my email list?” Here are a few ideas:   Free Downloads or E-Books As …

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How to Write Email Subject Lines That Boost Your Open Rates

Write Email Subject Lines That Get Opened

It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your emails, then they can’t read about: Your upcoming product launch Your latest must-have tool discovery That epic blog post you just wrote The trouble is, you only have about two seconds to entice a reader to open your email and you have to do it in the context of an increasingly crowded inbox. That’s a pretty tall order, even for seasoned copywriters, but …

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Simplify Your Email Marketing with MailChimp Automations

Automate_your_email_marketing_with_MailChimp

By this point in our series, you know how to set up MailChimp for your business’ email marketing and how to use it for things like list building and sending out newsletters. This final post will talk about how MailChimp goes beyond being an email marketing tool and reaches into the time saving and process efficiency space too. This post is going to be all about using MailChimp automations to connect with and retain your customers on autopilot.   What Kind of Messages Can I Send Through Automation? …

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MailChimp for Small Business Email Marketing

Email Marketing Made Easy with MailChimp

Welcome back to this several-part tutorial on setting up MailChimp for your small business. Here’s what this week will cover: Creating a list Customizing your signup form and sharing it (on your website and Facebook biz page) so that you can get subscribers on that list Getting your welcome email locked and loaded so that when people hit your list, they get a big ol’ welcome  Creating templates so that the next time you want to send something out, you just need to worry about content and not so …

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A Beginner’s Guide to Setting Up & Using MailChimp

Setup and Use MailChimp for Email Marketing

There are many email service providers out there and really, all of them have their pluses and minuses. In my mind though, the big thing that MailChimp has going for it is the fact that it is a great entry-level option for small businesses and entrepreneurs who are at the early stages of their email marketing efforts. And before you get the wrong idea… I’m not saying it’s basic in any way. In fact, I think it does a lot, if not most, of what all the others …

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Your Email List: The Center of Your Content Marketing Strategy

Email lists are at the heart of all content marketing strategies

It’s been said. If a big part of your marketing happens on social media, you need to know that you are running your business on rented real estate. You don’t own the platform, the algorithms or even your followers. You have very little control over a lot of your variables and I don’t know about you, but that scares me. Case in point. There is this super awesome business coaching and skills training program that I am a part of. When I say super awesome, I mean SUPER …

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