How To: Delete an Unused WordPress Theme

How To Delete an Unused WordPress Theme

It’s easy to accumulate unused themes in your WordPress environment. Each year, the WordPress team releases a new default theme that is named after the year and this gets added automatically when you update WordPress. And, how many of you have installed themes to check them out and have a play, only to realise they didn’t meet your needs at the time? I know I have! Here’s the thing: themes can take up anywhere between 1MB and 10MB of disk space, so having a whole heap of inactive …

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Ditch The Stress: 3 Trello Boards for Every Business

Manage Your Business with these Trello Boards

Having the right systems in place can make all the difference to how you grow your business. There’s no shortage of online tools and systems out there but a staple of mine is Trello. I am quite literally on Trello every single day. As a free online tool, it is simple-to-use and very easy to customise so that it fits in with you, and your business processes. You can create as many boards as you like and invite your team to join these boards so they can move …

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Project Management 101: How to Prioritize Projects That Matter

Prioritize Projects in Your Business

As a business owner, you’re constantly managing projects whether you realize it or not. Your work is split up into tasks that centre around a specific goal. These groups of tasks are what I call “projects” in the entrepreneur’s world. The way I see it – move your tasks along, and you move your projects along… move your projects along, and (technically) you should be moving your big business goals along too. I say “technically” because projects that are not aligned to your big business goals shouldn’t really …

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Project Management 101: What to Look for in a Project Management Tool

Online Project Management Tool Choices

If your business delivers projects (and I’m fairly certain it does!), it is so important to have well-defined project management processes in place for the planning, scheduling, resource allocation, task management, and approval side of things. And if you’re thinking, “I don’t run projects,” hold your horses because if you run even the smallest of marketing campaigns, you’re managing projects. That’s right, even your product launches and marketing campaigns are projects. Take for example, a 5-day SEO Challenge. To be able to get from idea to a live …

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Simplify Your Email Marketing with MailChimp Automations

Automate_your_email_marketing_with_MailChimp

By this point in our series, you know how to set up MailChimp for your business’ email marketing and how to use it for things like list building and sending out newsletters. This final post will talk about how MailChimp goes beyond being an email marketing tool and reaches into the time saving and process efficiency space too. This post is going to be all about using MailChimp automations to connect with and retain your customers on autopilot.   What Kind of Messages Can I Send Through Automation? …

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MailChimp for Small Business Email Marketing

Email Marketing Made Easy with MailChimp

Welcome back to this several-part tutorial on setting up MailChimp for your small business. Here’s what this week will cover: Creating a list Customizing your signup form and sharing it (on your website and Facebook biz page) so that you can get subscribers on that list Getting your welcome email locked and loaded so that when people hit your list, they get a big ol’ welcome  Creating templates so that the next time you want to send something out, you just need to worry about content and not so …

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A Beginner’s Guide to Setting Up & Using MailChimp

Setup and Use MailChimp for Email Marketing

There are many email service providers out there and really, all of them have their pluses and minuses. In my mind though, the big thing that MailChimp has going for it is the fact that it is a great entry-level option for small businesses and entrepreneurs who are at the early stages of their email marketing efforts. And before you get the wrong idea… I’m not saying it’s basic in any way. In fact, I think it does a lot, if not most, of what all the others …

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Evernote for Business: The One Tool for Keeping Your Documents Organized

Evernote as an information management tool

If you aren’t using Evernote for business, it might just be time. Evernote has been around since 2007 and boasts over 200 million users. It is a cloud-based, digital notebook that can be used to securely store every kind of record a business would have. It integrates well with other highly used apps like Twitter (to, as an example, save your favorite tweets) and synchronizes across desktops, laptops, tablets, as well as smartphones. And if that’s not enough, it offers massive value with reminders, an incredibly powerful search function, …

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Use Trello To Manage Your Biz & Life Projects

Trello as a Project Management Tool

There are lots of tools out there that offer a way to help increase productivity and manage projects. In and amongst all those tools, we now have quite a few accessible, web-based ones that are perfect for freelancers and small business owners. We have the likes of Asana, Basecamp, Wrike and a personal favorite – Trello.  The better ones offer, as a baseline, a way to visually define and track progress on tasks and projects, a collaborative environment that facilitates team-based communication, and the flexibility of accessing your …

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The Best Gmail Plugins and Extensions to Boost Your Productivity

The best Gmail Plugins and Extensions

For a good 15 years, I used only Outlook as my email platform for work. Every single company I worked for had Outlook as the email program of choice and I loved it! And then in 2014, I moved across to an organization that had gone down the Gmail route. What a culture shock that was. “How do I sort by sender?!” I remember asking myself. Long story short, three years in and I am officially 1 of the 1 billion loyal Gmail users out there. Not only …

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The No Stress Guide to Creating Stunning Visuals in Canva!

How To Create Stunning Visuals In Canva

In an increasingly crowded social media scene with reduced attention spans, multiple screens, news streams and an unthinkable number of adverts on display, using visuals to tell your story and share your message has become so important. There are many apps and programs that can be used to create or modify visuals so that they stand out. Photoshop, Picmonkey, BeFunky. WordSwag – the list goes on. Within that wide range of choices though is a current favorite of mine: Canva. Built with the non-designer in mind, it is …

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5 Social Media Tools That Will Save You Time & Money

The Best Social Media Tools

Which social media platform should you be on? Should you focus on one or do you need to be on all? What does an optimized social media profile look like? What sort of content do you want to put out there? How should you engage and how often? Deciding to enter the realm of social media as a business can be incredibly overwhelming. Not only do you have the balancing act of getting valuable content out there and engaging with your community, but you also have to make sure …

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