Ditch The Stress: 3 Trello Boards for Every Business

Manage Your Business with these Trello Boards

Having the right systems in place can make all the difference to how you grow your business. There’s no shortage of online tools and systems out there but a staple of mine is Trello. I am quite literally on Trello every single day. As a free online tool, it is simple-to-use and very easy to customise so that it fits in with you, and your business processes. You can create as many boards as you like and invite your team to join these boards so they can move your projects along. You don’t need to be tech-savvy to use it, and the free version gives you everything you need. If …

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Project Management 101: How to Prioritize Projects That Matter

Prioritize Projects in Your Business

As a business owner, you’re constantly managing projects whether you realize it or not. Your work is split up into tasks that centre around a specific goal. These groups of tasks are what I call “projects” in the entrepreneur’s world. The way I see it – move your tasks along, and you move your projects along… move your projects along, and (technically) you should be moving your big business goals along too. I say “technically” because projects that are not aligned to your big business goals shouldn’t really take up your time or headspace. We all have finite resources to work with – be it time, money, manpower. And it …

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Project Management 101: What to Look for in a Project Management Tool

Online Project Management Tool Choices

If your business delivers projects (and I’m fairly certain it does!), it is so important to have well-defined project management processes in place for the planning, scheduling, resource allocation, task management, and approval side of things. And if you’re thinking, “I don’t run projects,” hold your horses because if you run even the smallest of marketing campaigns, you’re managing projects. That’s right, even your product launches and marketing campaigns are projects. Take for example, a 5-day SEO Challenge. To be able to get from idea to a live challenge with engaged participants, there is a heck of a lot of pre-planning that has to happen around outlining and creating your …

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Simplify Your Email Marketing with MailChimp Automations


By this point in our series, you know how to set up MailChimp for your business’ email marketing and how to use it for things like list building and sending out newsletters. This final post will talk about how MailChimp goes beyond being an email marketing tool and reaches into the time saving and process efficiency space too. This post is going to be all about using MailChimp automations to connect with and retain your customers on autopilot.   What Kind of Messages Can I Send Through Automation? The MailChimp automation function helps you create what’s sometimes called an autoresponder which is essentially a pre-written email (or sequence of emails) …

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MailChimp for Small Business Email Marketing

Email Marketing Made Easy with MailChimp

Welcome back to this several-part tutorial on setting up MailChimp for your small business. Here’s what this week will cover: Creating a list Customizing your signup form and sharing it (on your website and Facebook biz page) so that you can get subscribers on that list Getting your welcome email locked and loaded so that when people hit your list, they get a big ol’ welcome  Creating templates so that the next time you want to send something out, you just need to worry about content and not so much the design Sending out your first ‘campaign’ (which is just fancy talk for email)   Create a MailChimp List As soon …

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A Beginner’s Guide to Setting Up & Using MailChimp

Setup and Use MailChimp for Email Marketing

There are many email service providers out there and really, all of them have their pluses and minuses. In my mind though, the big thing that MailChimp has going for it is the fact that it is a great entry-level option for small businesses and entrepreneurs who are at the early stages of their email marketing efforts. And before you get the wrong idea… I’m not saying it’s basic in any way. In fact, I think it does a lot, if not most, of what all the others do, but its free plan lets you do everything you would need to for up to 2,000 subscribers and it is designed …

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Evernote for Business: The One Tool for Keeping Your Documents Organized

Evernote as an information management tool

If you aren’t using Evernote for business, it might just be time. Evernote has been around since 2007 and boasts over 200 million users. It is a cloud-based, digital notebook that can be used to securely store every kind of record a business would have. It integrates well with other highly used apps like Twitter (to, as an example, save your favorite tweets) and synchronizes across desktops, laptops, tablets, as well as smartphones. And if that’s not enough, it offers massive value with reminders, an incredibly powerful search function, sharing capability, tagging and categorization flexibility, web page clipping and so much more.  What this post will do is unpack my favorite …

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Use Trello To Manage Your Biz & Life Projects

Trello as a Project Management Tool

There are lots of tools out there that offer a way to help increase productivity and manage projects. In and amongst all those tools, we now have quite a few accessible, web-based ones that are perfect for freelancers and small business owners. We have the likes of Asana, Basecamp, Wrike and a personal favorite – Trello.  The better ones offer, as a baseline, a way to visually define and track progress on tasks and projects, a collaborative environment that facilitates team-based communication, and the flexibility of accessing your projects from any device with an internet connection. The tool you choose as your project tracker in your business is ultimately going …

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