Put Your Sales on Autopilot With a Follow-Up Sequence


The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers. Email marketing can be huge for your business. To learn more about email marketing and get a headstart, check out this blog. Let’s take a look at a typical follow-up sequence for a free opt-in series. In this case, your reader has attended a free webinar that promoted a high-ticket training program. In the days that follow, you’ll want to stay in contact …

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Step-by-Step Sales Funnel Planning


Feeling overwhelmed at the thought of setting up your sales funnel? You’re not alone. Many online business owners fail to properly plan out their funnel, and it shows.  They have an opt-in incentive that doesn’t appeal to their audience.  Their follow-up emails don’t flow naturally from the opt-in.  Messages are unbalanced—either too many sales pitches or not enough. Even worse, the offers don’t match the market.  Making these mistakes is common, so if you recognize yourself here, don’t feel bad. The good news? There’s an easy fix.  Step 1: Survey your market All too often we think we know what our readers and potential buyers want, but in reality, we’re …

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Why Your Funnels Leak – And What To Do About It


For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the sales funnel and predict pretty accurately what the sales are going to be from day to day or week to week. If you’ve got a sales funnel in place, though, and your numbers aren’t looking great, chances are yYour funnel has a hole (or two or three) where subscribers are falling through. There are four common causes for funnel leaks, and once you spot them, they’re pretty easy to fix. Not Enough Traffic The very heart of your sales funnel is the traffic you bring …

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Why Implementing Business Systems Is Important, and Where to Start

Where to start when implementing business systems

Creating a business that is successful requires that you build structure into it; putting in place business systems that improve productivity and maintain quality. Every part of your business—be it the shop floor, the warehouse or the back office—is part of a greater system that can be improved by applying the right principles.   What are business systems? Business systems, in this instance, refer to documented processes and procedures that you follow to run your business on a day to day basis. This can be anything from how an incoming lead is managed to how a new client relationship is set up for success. Setting up business systems is often …

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Ditch The Stress: 3 Trello Boards for Every Business

Manage Your Business with these Trello Boards

Having the right systems in place can make all the difference to how you grow your business. There’s no shortage of online tools and systems out there but a staple of mine is Trello. I am quite literally on Trello every single day. As a free online tool, it is simple-to-use and very easy to customise so that it fits in with you, and your business processes. You can create as many boards as you like and invite your team to join these boards so they can move your projects along. You don’t need to be tech-savvy to use it, and the free version gives you everything you need. If …

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