5 Reasons Why Social Media Matters to Your Small Business

The Importance of a Social Media Strategy

Your online presence is one of the most important ways to market your business to the world. Whether you have traditional brick and mortar business or a strictly online one, using social media is a great way to build your presence and grow your business. Here’s why it matters – and how to execute social media for your small business like a pro.   1.  Social Media Builds Brand Recognition Your brand is such a powerful thing. It is an expression of who you are as a business and is essentially the start of a promise to your ideal customer. You have the logo, colors, choice of fonts and imagery, …

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How to Write Social Media Posts That People Respond To

Social Media Posts That Engage

Posts are what keep your social media presence active and your audience engaged. Here are a few ways to engage followers, friends, and influencers with your social media posts: Understand Your Customers – Know who your target audience is. Know what your audience does when they’re online and off. Use this to capture their attention. Meet them where they are- the right social media platforms, the right types of content, the right time, and frequency. Observe The Competition – Check out what your competitors are doing on their social media profiles. Pay attention to the posts eliciting reactions, +1’s, comments, and shares. Look to replicate these – only do it …

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